Since 1998, anyone who claims never to have heard of the name Meng Jinghui could not claim to be a theatre devotee.

Meng Jinghui, the most active drama director in Beijing, is famed for his innovative, dashing style. His name has become synonymous with the phrase "box-office hit."

So far, Meng has more than ten plays to his credit, including Si Fan, The Balcony, I Love XXX, The Accidental Death of an Anarchist, Rhinoceros in Love, and Bootleg Faust, with each successive film resounding throughout the film community, winning praise and acclaim. The New York Times credited him with a "remarkable resurgence of spoken drama" in China.

With his works, Meng has awakened many young people's love for drama and shaped their judgment of productions by other directors.

A standard Meng-brand play inevitably includes singing and satire, a recent social or cultural event, and honest till-death-do-us-part pure love, which is the hook that ensures the loyalty of his young following. The best example is Rhinoceros in Love, which premiered in 1999, and which became the first avant-garde small-theatre play that actually turned in a profit.

Watching little theaterhas become a kind of white-collar fashion. It can be said that Meng Jinghui founded a new kind of entertainment.